The Value of Data and B.I.

Content may be King, but data is crucial to understanding your base. Without a clean database to broadcast to, the content becomes less important. By collecting personalized, targeted information, and by building a relationship with your readers, you become part of their trusted network.

I’m Too Busy to Learn New Software

That’s why iCommunicationz Concierge service offers managed email solutions. We take care of the list cleaning, de-duping, opt-in, opt-out, send to a friend, creative campaign creation of HTML mail or rich media NetSpots®, sweepstakes compliance, delivery and reporting so you don’t have to. E-Marketing from i to Z.

Hard Sell vs. Useful Information

When you inform and educate prospects and customers, they begin to perceive you as not just attempting to sell them something, but as a valued source of information. Even better, they may look to you as an expert. This approach helps develops trust, and thus makes it easier to command their attention when your sales pitch is presented.

The Official Word on the Subject

According to DoubleClick, good email marketing wins over consumers:

• Well-executed permission email marketing campaigns can have a positive impact on consumers' attitudes towards companies.
• 67% of US consumers said they liked companies that, in their opinion, did a good job with permission email marketing.
• 58% of consumers said they opened those companies' emails, while
• 53% said that such emails affected their personal buying decisions.