Step 1 - Data and Demographic Objectives
Our expert personnel discuss with you the kind of data and B.I. you need to increase your business. Do you currently collect data online? If so, which fields and why? Do you have an adequate stats package or reporting system? We consult with you to create the code and drop it in your web site.
Step 2 - Analyze and Evaluate your Data
We then analyze and evaluate your specific interactive campaign needs and current database, if available. This process produces an online media strategy. Do you need an online survey? Are there specific entry and exit pages for tracking purposes? What is the incentive or call-to-action?
Step 3 - Creative - Preparing the Content
A set of custom templates will be designed to reside in your account. Creative concepting, copywriting and tone-of-voice are all taken into consideration. We advise on the possible use of rich media elements such as: Flash™, video, animation and audio. Possible celebrity endorsements are considered and budgeted. The final message is crafted and loaded into your account.
Step 4 - Broadcast - Blasting the Message
Beta testing to various platforms and eMail clients is undertaken and your geo or demo-targeting is decided. We host the files and images, and broadcast your campaign.
Step 5 - Metrics Analysis
We supply you with stats for delivery, hard and soft bounces, opens, click thrus, forwards, unsubscribes, spam counts etc. A supression list is generated.
We assist youin learning from and reading into the results of both the broadcast and the web reaction, ROI, conversion rates etc.
Back to Step 1 for campaign #2 and so on...
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Process Overview | F.A.Q. about Email Marketing
• Data Analysis
• Demographic and geo-targeting consulting
• Database collection creation
• Online integration
• iSurveyz
• Entry / Exit page analytics
• Creative services: templates, copy writing, audio, video.
• Develop incentives and call-to-action
• Hosting
• Testing
• Broadcast services
• Reporting and statistics
• Campaign forensics: stats, ROI, entry/exit pages etc.
• Recommendation for future e-branding
Contact your iCommunicationz Sales Agent today.
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